
It all started with a sign. No, not the celestial kind....
Jane's friend and Yoga instructor, Dawn Keen, decided to expand her successful Massage Therapy business and open her own Yoga studio.
Which meant hiring a contractor to renovate space, and putting up a sign...
What should the sign look like? Well, Dawn loves purple and plants and organic green growing things... so it had to be a natural look. And the design for a sign on the building became a logo... which became the signature look for the business.
Center for Health and Healing has that complete natural look -- and a calm peaceful vibe that reflects the owners' business philosophy.
Along the way to now, IdentityImpact designed membership cards and flyers and structured template documents so Dawn can produce her own Yoga schedule handouts. And spreadsheets and documents to keep track of receipts and expenses.
We added Upcoming Events to the site to highlight scheduled activities and workshops in the Center and in scenic locales.
In Fall 2006, Dawn began offering Yoga Instructor Certification, and a description was added to the site as well.
Yoga schedules and Upcoming Events are kept up to date by our client, and we work with them to make sure the site reflects what's happening in the business. As Dawn & staff would say, "Namaste".
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Oh, and the little figures? they're used to illustrate the basic yoga poses - created by hand, in charcoal and in ink, exclusively for this client by Jane.
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